HDSF Agency

Partner with this San Francisco–based agency to develop web content and coin trademarkable names for a variety of accounting and developer clients including ASL, Fulton 555, Steelwave, Mission Bay and Main Street Cupertino. My challenge with these clients is to take inherently dry, tedious content and transform it to draw the audience in and quickly clarify how their basic needs will be met at every turn. 

 
 

 

Williams-Sonoma

Wrote product copy for the Williams-Sonoma catalog, and conducted interviews with prominent designers for the Williams-Sonoma To-the-Trade online portal.

 

 
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d.studio, SAP Labs

Develop UX language to enhance user interaction for consumer-facing and B2B apps (Scouting, Care Circles, MyRunway, PhotoTribe, BILT, SAP RealSpend, SAP Group Seating and more), participating in scrum sessions when needed to understand design thinking and interactive flow. Craft accompanying UX design competition submission content to be provocative and representative of how these new apps serve to disrupt the current paradigm. Named, developed content, and collaborated with d.studio to create the brand voice for the HIVE conference in Silicon Valley. 

 
 

 

Mixbook

Partnered with a designer to execute a complete rebranding. Developed over 100 SEO-driven blog posts to sound human and engaging with the goal of driving target demographics to the main site. Wrote content for emails, banner ads, products, and SEO footers, and continue to oversee the development of blog copy. 

 
 

 

Mike Smerklo

Carry out developmental editing and authoring in partnership with Mike Smerklo, founder of True North Ventures, to create a blog known for guiding entrepreneurs through the exhilarating and harrowing process of growing and scaling their business. 

 
 

 

Pottery Barn

Headed up the editorial department for all Pottery Barn brands, writing catalog copy, managing social media posts, crafting emails, writing ad copy, and developing robust online content. 

 
 

 

UNDERWIRED UK/ CREATIVE CHASE AGENCY

While living in London, partnered with Underwired UK, then continued on remotely back home. Developed B2B prospecting email series to be deployed strategically based on targeted audience over the course of a year for Regus, a global company that offers flexible work spaces worldwide. Developed B2C email series for Eukanuba UK to deploy automatically throughout the lifespan of your dog, a little like the timed Baby Center emails so popular in the U.S., including informative content, inspiring stories, and strategic merchandising. Wrote email series for Travelodge UK.

 

 

 

 

Arthur Beren Shoes

Write all electronic direct mail, develop catalog editorial copy, and craft strategic SEO-friendly product copy online. 

 
 

 

Blazona Interior Design

Partnered directly with the principal to develop content that captured the firm’s unique approach to interiors to evoke warmth and history in a modern context. 

 
 

 

gREEN BEANS COFFEE

Wrote all content to evangelize the bold and innovative history of the company for a full-wall display feature at major international airports. 

 
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100% Pure

Partner with 100% Pure cosmetics to frame mission, develop brand voice, write and edit content, and name products and programs.